Journal of Business
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Item The influence of electronic word-of-mouth in business research: identifying main topics and actors(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Herzallah, Doaa AmPurpose: The primary goal of this research is to do a systematic review from 2012 to 2022, investigating how the electronic word of mouth is interconnected and their overall research influence. Design/Methodology/Approach: Visualize scientific production employing the Web of Science database and VOS viewer. This study analysed 1449 papers (2012-2022) in Business Economics, identifying influential authors, areas, countries, and journals Co-occurrence of keywords, co-authorship, citation, bibliographic coupling, and co-citation analysis. Findings: This research shed light on the specific aspects of electronic that have gained significant attention and investigation, as well as the global distribution of scholarly contributions, suggesting new areas for further exploration. The main results also reveal that electronic word of mouth is one of the most important topics in Business, Management, and Marketing research. This study bridges knowledge gaps by conducting a thorough thematic evaluation and using systematic analysis to provide a more comprehensive picture of electronic word-of-mouth research across the years. The results provide insight into the development of electronic word of mouth and open up new avenues for study in this area. Originality: Researchers are captivated by the rising significance of Electronic Word-of-Mouth (E-WOM) in the digital age because of its multidisciplinary nature, practical implications for marketing strategies, and dynamic interaction with technology. Thus, a thorough analysis of electronic word-of-mouth research is required, in addition to covering themes from the past, present, and future, studying new aspects of electronic word-of-mouth.Item The influence of investor experience on investment intensity and risk assumption in crowdlending: an empirical study(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Albort-Morant, Gema; Berenguer, Emma; Sanchís-Pedregosa, CarlosThis study explores the dynamics of investor behavior in the context of Peer-to-Business (P2B) crowdlending, focusing on how investor experience influences their investment intensity and risk assumption. Utilizing data from the Spanish P2B lending platform MytripleA, the research analyzes the investment patterns of 1340 private investors across 798 loans. The study investigates the relationship between the length of investors' experience and their propensity to fund a larger number of projects and to undertake higher risk investments. It addresses key hypotheses that posit a positive correlation between investor experience and the decision to increase investment intensity and risk level. The methodology integrates a robust Partial Least Squares (PLS) structural equation modeling to validate the proposed relationships. Results indicate that experienced investors tend to diversify their investment portfolios by engaging in riskier projects, confirming the hypothesized positive relationships. These findings contribute to the understanding of investor behavior in crowdlending, offering insights for platform operators and potential investors regarding investment strategies and risk management. The study also highlights the importance of investor experience in influencing investment decisions, underlining its role in the dynamic and evolving landscape of crowdlending.Item La triple cuenta de resultados en el turismo idiomático(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Ceballos-Hernández, Cristina; Alfalla-Luque, RafaelaEl desarrollo sostenible del turismo idiomático se debe apoyar en el uso de indicadores específicos capaces de medir los aspectos económicos, sociales y medioambientales relacionados con la actividad del sector, en línea con el concepto de triple bottom line (TBL). Esta necesidad va en consonancia con el objetivo 12 de los Objetivos de Desarrollo Sostenible (ODS), que determina la importancia de informar adecuadamente en estos ámbitos, permitiendo gestionar, planificar y controlar las actuaciones y resultados por parte de stakeholders y empresas. Ante la necesidad de determinar indicadores específicos para este turismo, se ha realizado un análisis de publicaciones científicas sobre este tema, y se han revi¬sado informes, estudios y publicaciones procedentes de diversas fuentes y organismos oficiales, tanto públicos como privados. En el trabajo se identifican los principales factores del turismo idiomático y se proponen una serie de indicadores para la medición de su impacto económico, social y medioambiental. Por último, se realiza un análisis DAFO del sector. El trabajo tiene claras implicaciones para gestores de empresas de turismo idiomático, así como autoridades políticas, que tendrán una base de indicadores de referencia para determinar el triple impacto del turismo idiomático. Se contribuye, así, a garantizar que estas actividades sean socialmente responsables, respetuosas con el medio ambiente y contribuyan al desarrollo sostenible de las regiones visitadas.Item Guinea pig breeding, consumption, prices, and exports in Peru: what do the statistical sources say?(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Leiva Cárdenas, FavioThis article aims to compile and estimate the stock, breeding, and consumption of guinea pigs in Peru from a long-term perspective, using data from agricultural censuses and a market perspective based on household surveys, agricultural surveys, and export data. The objective is to provide a quantitative and market-oriented approach to the current situation of guinea pig breeding and consumption in Peru. The guinea pig is an important source of protein and holds significant historical and cultural value, as it was one of the first animals domesticated in pre-Hispanic times. The results reveal a lack of diversification in export markets, which are primarily concentrated in the United States. Additionally, it is revealed that companies exporting guinea pigs are often multiproduct exporters for which guinea pig is not the main product but a complementary one. Despite the significant price increases in the Peruvian agricultural sector, it is not evident that breeders directly benefit from this rise due to the high level of self-consumption. As regards sales, the main places where consumers buy guinea pigs are retail markets and street vendors. Therefore, a strategy focused on selling large quantities of guinea pigs should consider retail markets, while a strategy targeting higher prices but lower volumes could focus on exports and sales to restaurants, which have higher prices but lower sales volumes in kilograms. This study also finds that sales of guinea pigs are more regular than self-consumption. The main contribution of this article is to offer different estimates of guinea pig sales, consumption, and stock based on agricultural censuses, agricultural surveys, and household surveys, opening up the possibility for similar research on other important animal stocks. This can allow entre¬preneurs, researchers, and policymakers to make more realistic projections and ground-based strategies to generate value and promote welfare. Under¬standing the sales and consumption patterns of these animals will help improve productivity policies and market integration for those engaged in livestock breeding.Item Efecto de las certificaciones voluntarias sobre las agroexportaciones no tradicionales en el Perú(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Horna Arrieta, Marialexandra; Mendoza Natividad, Bertha LucíaEl presente trabajo analiza el aporte de las certificaciones privadas voluntarias, enfocándose en GlobalGAP, sobre el desempeño de las agroexportaciones no tradicionales en el Perú. El objetivo principal es comprobar si la tenencia de dichas certificaciones mejora el valor de exportación de las firmas peruanas. La hipótesis central es que las certificaciones privadas voluntarias se correlacionan positivamente con un mayor valor de exportación. El modelo teórico examina la relación entre los determinantes para obtener el certificado GlobalGAP y sus beneficios, evaluando la variación porcentual del valor de exportación de las empresas en dólares. El análisis emplea el modelo de emparejamiento por puntajes de propensión (PSM) y un estimador de diferencias en diferencias (DID) para evaluar el efecto en el valor de las exportaciones entre empresas certificadas y no certificadas. Los resultados muestran que, si bien la certificación GlobalGAP contribuye positivamente al valor de las exportaciones, este efecto no se extiende a las microempresas. Este trabajo aporta nueva evidencia empírica a la literatura sobre el Perú, proporcionando datos que pueden utilizarse para diseñar políticas públicas. Los resultados encontrados respaldan la promoción de certificaciones en el sector agroexportador, fomentando las agroexportaciones peruanas en el mercado internacional y fortaleciendo la competitividad de la actividad agrícola local.Item Relationships among organizational culture, person-organization fit, work engagement, subjective well-being, and performance: a bibliometric approach(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Rey-Tienda, Sierra; Ariza-Montes, José Antonio; Leal-Rodríguez, Antonio LuisThis study provides a comprehensive bibliometric analysis of research on the alignment of organizational values, person–organization fit, work engagement, and subjective wellbeing. Utilizing the Web of Science core collection, we examined 152 relevant publications to understand the intellectual structure, evolution, and emerging trends in this interdisciplinary field. The analysis highlights the significant contributions from diverse disciplines, including psychology and business economics, and identifies key research clusters and influential authors. Our findings reveal that alignment of organizational values and person–organization fit are crucial for enhancing employee engagement, satisfaction, and overall well-being, which in turn improve organizational performance. The study also underscores the importance of fostering strong organizational cultures to support employee health and productivity. Furthermore, the research identifies gaps in the current literature, particularly in the underrepresentation of Asian contexts, and suggests the need for future studies to incorporate quantitative methodologies and explore multidisciplinary approaches. This analysis serves as a valuable resource for academics and professionals seeking to advance their understanding of the interplay between organizational culture, employee fit, engagement, and well-being, providing insights for strategic decision-making and potential collaborations in the field. The robustness and reliability of the results are ensured through the use of recognized bibliometric tools such as VoSviewer and established databases like the Web of Science.Item Talent acquisition and retention policies for generation Z in family business(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2025-01) Esteve Seguí, Guillem; Orero-Blat, MariaIn today’s business environment, talent management has become a crucial discipline for achieving sustainable competitive advantage. This study focuses on the talent acquisition and retention policies of Generation Z in Spanish family businesses, a significant sector in the country’s economy. Using a mixed approach of qualitative interviews and quantitative surveys, it explores the perceptions of managers and young employees on talent management policies. The results reveal that although many companies implement effective practices, there are significant differences in adapting to generational change. Factors such as fluid communication, continuous training and the inclusion of employees in strategic decision-making are key to the retention of young talent. In addition, job flexibility and a work environment that reflects the values of Generation Z are essential. This study contributes to both the theory and practice of human resource management, providing recommendations for improving the retention and satisfaction of young employees. Practical implications include the need for regular policy audits, the development of mentoring programs, and the implementation of regular satisfaction surveys to align with employee expectations.Item Leadership of Latin American women in the professional scientific and research context: an exploration based on the gender gap(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023) Vega Osuna, Luis Alfredo; Alvarado-Peña, Lisandro José; Vega Esparza, Reina Margarita; Murillo Castro, Ignacia; Muñoz Castorena, Rodolfo Valentín; Amaya Sauceda, Rosas AmadeoGender equality is clearly framed by and defined in the knowledge society in particular. Struggles towards all goals in this regard unfold in the context of a large gender gap and unequal distribution of power. These are circumstances in which women are clearly disadvantaged, facing obstacles in every aspect of their lives: family, relationships, education, and, therefore, work. Occupying senior leadership roles in institutions related to science and research remains an arduous task. The study takes a descriptive and analytical approach, drawing on official documents by international agencies such as UN, UNESCO, UN WOMEN, ECLAC, WB, IDB, and CODS as well as specialist websites. Title searches were carried out and variables identified through key words and phrases in recently published scientific articles found in open-access databases and scientific journals such as Scopus, WOS, SciELO, Redalyc. It found that intensive assertion of claims has resulted in the enshrinement of many women’s rights, the unconditional support of an array of international organizations, advances in narrowing the gender gap, and the positioning and leadership of women in professional scientific contexts, as part of the broader pursuit of parity between men and women.Item Estructuración de problemas en la toma de decisiones: un análisis bibliométrico(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023) Sanchez-Valenzuela, Kenia; Gastélum Chavira, Diego Alonso; Ballardo-Cárdenas, Denisse; Valenzuela Flores, VictorianaLa bibliometría es un campo de investigación que analiza cuantitativamente el material bibliográfico. Para ello, este articulo propone un análisis bibliométrico de la estructuración del problema para la toma de decisiones entre el año 1980 y 2019, utilizando la base de datos Web of Science para recolectar la información científica. El objetivo de esta investigación es mostrar los indicadores bibliométricos incluyendo el número de total de publicaciones y citas, y h-index, así como, autores, países, universidades, fuentes y categorías. Los resultados muestran la pertinencia del tema de estudio, el cual fue en aumento en el año 1990, siendo 2018 y 2019 los años con mayor producción científica. Así mismo, los países Estados Unidos y Londres son los que cuentan con mayor producción de documentos en el tema y clave en la red de colaboradores. El articulo puede ser de utilidad para investigadores y estudiantes que quieran profundizar en el tema, brindando una ayuda para construir un marco teórico sólido. Se utilizó el software Vosviewer como herramienta para construir y visualizar redes bibliométricas.Item Revolutionizing marketing: unveiling the quantum theory of consumer engagement(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023) Torres Torres, Camila Dayanna; Patiño Maussa, Andrés Juan; Gómez-Bayona, LedyMarketing is a discipline that takes place in the transformation of an idea or visualization of how a business takes place in the market, being almost the perfect analysis of every little detail that can lead you to find those troubles that can be damaging to the business; must help potentialize the product or service marketing is probably the most competitive relationship in the market. This is because of the evaluation of competitors that we have to develop to perform a robust marketing plan and how this can be projected as if it was a fundamental part of the market, saying that far away from trying to convince a client to buy a product, is how emotionally and neurologically examined are being society, to be manipulated into believing these ideas that have been sold to them by the media, government, influencers and even economic status. The article aims to understand how companies manipulate customers into buying not just a product but also the client experience. It compiles global companies' experiences, starting from customer comments to data analysis and Neuromarketing strategies implemented by companies, governments, and states to formulate their plans and achieve their desired markets. Marketing is no longer just a tool, but a vital component in any market.Item The teacher as a source of student inspiration: a qualitative study in a business school(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023) Mayorga Gutiérrez, David; Hernani Merino, Martín; Yompian, MarianaTeachers are an important source of inspiration for their students. Although educational research considers inspiration to be an important motivational construct that generates positive results for students, the different conceptual interpretations of the construct have made its study difficult. This situation is accentuated in the context of Latin America, due to the scarcity of empirical studies that contribute to its understanding. Considering the teacher as a source of inspiration and based on the inspiration model of Thrash & Elliot (2003, 2004), this study seeks to understand how students experience inspiration. Twenty university students were interviewed about their experiences of inspiration about their professors. The interviews were evaluated through thematic analysis. The results revealed 5 themes that highlight the characteristics of the inspiring teacher. Additionally, the thematic analyzes verified the existence of the three characteristics of the inspiration model (evocation: 1 theme, transcendence: 3 themes, and motivation: 4 themes). The study contributes by laying the foundations for formulating a guide that characterizes the inspiring teacher. As well as formulate positive insights focused on the characteristics of inspiration that allow students to transcend professionally through their university studies.Item Financial leverage and value creation by textile manufacturing SMEs in the city of Bogotá(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023) Ducón Salas, Julio Cesar; Cely Torres, AndreaGiven that the initial purpose of any company is to grow and last, external financing is considered, by definition, as a means to achieve short and long-term objectives. However, the input of these resources is often used to cover deficit situations, which does not always improve their results or lead to the objectives that have been established. In this sense, the article presents an analysis of the financial leverage of five textile manufacturing companies and their relationship with a group of risk indicators. Furthermore, this relationship was characterized by a group of financial and operational drivers. Said analysis was carried out with a quantitative approach based on the financial statements of these companies, which were the raw material to prepare the aforementioned study. The research process concluded that leverage, contrary to what was expected in the selected sample, was more related to negative results than to capital growth, an aspect that is corroborated with the characterization by means of financial and operational inductors.Item Validation of a scale for the evaluation of the dimensions of short break tourist destination(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2023) Hamann, Antonieta; Hernani Merino, Martín; Tarazona Vargas, Enver GeraldThe present study’s aim is to design, construct and validate an instrument that allows for the measurement of the dimensions for short break tourist destination. The instrument was comprised of 29 items that were applied to 400 university students from diverse undergraduate in Lima, Peru through a convenience sampling. The analysis of the psychometric properties of the instruments and the construction of the perception scale of the short break destinations was carried out through application of Exploratory Factor Analysis and the Graduated Response Model from Item Response Theory. The results show a valid and reliable scale to measure a short break tourist destination. Moreover, show that evaluated individuals tend to positively rate the attributes of the short break destinations they have visited and that tourist perceive the measured attributes as expected characteristic when they visit that destination. The scale proposed fills the gap to measure the dimensions that the visitor would like to find in a short break destination, to group the perception of the attributes that tourists seek in a holistic way. In so doing, the tourist will visit a place that is capable of meeting their expectations and that allows them to establish a link with the destination.Item The logistics as a driving force of trade between Latin America and Asia. Case study on the ports of Callao, Valparaíso, Busan and Shenzhen(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Muñoz-Murillo, William; Burbano-Vallejo, Edy LorenaWithin the dynamics of a global economy with efficient markets in constant transformation, commercial initiatives are a fundamental component for the socioeconomic development of countries. On this basis, this study analyzes management of the port environment and its impact on regional and national development for the cases of the ports of Callao, Valparaíso, Busan and Shenzhen; In so doing, the study focuses on best practices geared towards strengthening trade relations and how these facilities drive trade, resulting in an increase in the trade flow between countries. Methodologically, this is a descriptive-documentary study with a non-experimental design. The main results of logistics best practices are presented: they include the creation of a single window for port procedures, the strengthening of relations between actors related to trade and port operation, and the establishment of the port authority as the highest body for management and integration with the cities and the areas of influence.Item Political economy of China and US value chains in Latin America(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Lebrón Veiga, Alberto J.In this paper, I aim to provide empirical evidence about how an efficient integration into global value chains can promote economic growth through industrial upgrading and prevention of external imbalances in Latin America (LATAM). I define US-China political economics in this region for the period from 1998 to 2015. The research uses TiVA raw data that I obtained from the UNCTAD-EORA database for the US, China, and nine major economies in LATAM. The development of global value chains has brought unprecedented alternatives for commercial alliances and industrial strategies to developing countries. An effective integration of LATAM onto global value chains through forward linkages or increases in indirect value added (DVX) can strengthen both their industrial development and manufacturing industries to achieve the macroeconomic goal of long-term economic growth. China as the world’s fastest growing economy when trade is measured by the value added has stimulated forward linkages and economic development throughout several developing countries within the ASEAN+3, EU -13, and LATAM since 1998. However, strategic competition with the US has prevented China from further expanding its value chain to LATAM. Therefore, the whole region endures a peripherical position in relation to global value chains, as it is still too reliant on lower value-added investments in extractive industries. Yet strengthening TiVA exchanges with China, along with the US, is critical to broadening the alternatives for a sound and sustainable economic development in LATAM.Item Political economy of China and US value chains in Latin America(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Lebrón Veiga, Alberto J.In this paper, I aim to provide empirical evidence about how an efficient integration into global value chains can promote economic growth through industrial upgrading and prevention of external imbalances in Latin America (LATAM). I define US-China political economics in this region for the period from 1998 to 2015. The research uses TiVA raw data that I obtained from the UNCTAD-EORA database for the US, China, and nine major economies in LATAM. The development of global value chains has brought unprecedented alternatives for commercial alliances and industrial strategies to developing countries. An effective integration of LATAM onto global value chains through forward linkages or increases in indirect value added (DVX) can strengthen both their industrial development and manufacturing industries to achieve the macroeconomic goal of long-term economic growth. China as the world’s fastest growing economy when trade is measured by the value added has stimulated forward linkages and economic development throughout several developing countries within the ASEAN+3, EU -13, and LATAM since 1998. However, strategic competition with the US has prevented China from further expanding its value chain to LATAM. Therefore, the whole region endures a peripherical position in relation to global value chains, as it is still too reliant on lower value-added investments in extractive industries. Yet strengthening TiVA exchanges with China, along with the US, is critical to broadening the alternatives for a sound and sustainable economic development in LATAM.Item The Michael Porter Diamond approach. Level of international competitiveness of the Mennonite cheesemaking industry in Cuauhtémoc, Chihuahua, Mexico(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Cavazos González, Laura ElizabethFaced with globalization and its impacts on the promotion of trade, local consumers gained access to international brands and entrepreneurs were able to offer their goods and services in other climes, translating into an economic benefit. Unfortunately, many artisanal businesses, such as the cheesemakers of Cuauhtémoc in the state of Chihuahua, Mexico, do not enjoy these same effects, as they fail to implement technical processes or marketing strategies and their commercial vulnerability increases as a result. This study employed Michael Porter’s diamond model to assess this industry in terms of its competitiveness. The research is mixed: 26 cheesemakers were sampled, three experts in the field were interviewed, and the data was analyzed using SPSS software. It is concluded that the cheese cluster presents weaknesses in the relationships with suppliers and in the marketing networks, while a notable strength is the high product quality. Given these findings, an intercultural negotiation strategy between the various actors is proposed in order to maximize the potential of this distinctive regional product.Item The Pacific Alliance and ASEAN: opportunities and challenges in the strengthening of ties(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Baroni, Paola Andrea; Spagnolo, TamaraASEAN countries have a limited impact on the trade of Pacific Alliance (PA) countries, although Chile and Peru have trade agreements with some of them. However, and parallel to an incipient growth in trade flows, there have been initiatives aimed at tightening links, both bilaterally and inter-regionally. The PA has stated its aim, in its Vision 2030, to promote external and inter-institutional relations, including deepening economic–trade cooperation with ASEAN. The objective of this study is to carry out an analysis of the trade and political ties between the Alliance members with the main ASEAN partners—Vietnam, Thailand, Indonesia, Malaysia, the Philippines and Singapore—taking into account the opportunities and challenges that arise. The research is descriptive based on a qualitative methodology that draws on the collection and interpretation of data, mainly secondar. In this regard, the documentary observation and document analysis techniques are used, among others.Item The role of intra-regional trade in the Pacific Alliance's integration into Asia-Pacific(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Mazuelos Carpio, André Alejandro; Yangali Vargas, Juan JuniorOne of the objectives of the Pacific Alliance is trade integration orientated towards Asia-Pacific; However, the integration of the bloc’s members into that region’s markets is circumscribed by their low levels of intra-regional trade and their limited export diversification. On this basis, this research seeks to explain the extent to which the intra-regional trade of the Pacific Alliance affects its inclusion in the Asia-Pacific markets. The methodology research is explanatory. Indicators ofeconomic interdependence are analyzed to observe the degree of intra-regional trade within the alliance and in other Asia-Pacific regions, as well the technological content of each member’s export basket. The results show that while the Pacific Alliance’s trade has an extra-regional bias and its exports are tending towards reprimarization, this has not been an impediment to the objective of inclusion in international markets with an orientation towards Asia-Pacific as the bloc’s trade bias towards that region has increased.Item Technological business strategies for environmental sustainability among Asia-Pacific Economic Cooperation forum (APEC) member states: a bibliometric study(Universidad del Pacífico. Facultad de Ciencias Empresariales, 2022) Rubiano Granada, Juan DavidThe implementation of sustainable development within the member states of the Asia-Pacific Economic Cooperation forum (APEC) takes into account business technologies and strategies as key to progress. As such, this paper proposes a methodology for a systematization of the literature that recognizes the importance and growth of the topic over time. It encompasses an analysis of the countries with the greatest scientific output, the most productive authors, and a characterization of the areas and variables researched, as well as some possible future lines of research. The bibliometric analysis was based on a review of 234 scientific papers in the Scopus database. The main results reveal increasing interest in information systems and technologies in relation to environmental problems, with interdisciplinary perspectives to environmental sustainability.